Privacy Policy

Last updated: 15 January 2026

This Privacy Policy describes how HEROIC AS (“HEROIC”, “we”, “us”, or “our”) collects, uses, stores, and discloses personal information when you visit or interact with our websites (including heroic.gg and related WordPress-powered sites), make a purchase from shop.heroic.gg (hosted on Shopify), or otherwise communicate with us (collectively, the “Services”).

For the purposes of this Privacy Policy, “you” and “your” refer to any individual who uses the Services, including website visitors, customers, and business contacts.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with it, please do not use the Services.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we do, we will post the updated version on our website and revise the “Last updated” date. Where required by law, we will provide additional notice or request your consent.

2. Personal Information We Collect

The personal information we collect depends on how you interact with us.

2.1 Information You Provide Directly

You may provide personal information when you make a purchase or attempt to make a purchase, create or manage an account, subscribe to newsletters or marketing communications, contact us for customer support or business inquiries, or participate in promotions, surveys, or events.

This information may include contact details such as name, email address, phone number, and postal address, order and transaction details including billing and shipping address, order history and payment confirmation, account credentials such as username and encrypted password, and communications you send to us.

Payment card details are processed directly by our payment providers and are not stored by us.

2.2 Information Collected Automatically

When you visit our websites, we automatically collect certain information using cookies and similar technologies. This may include IP address, device type, operating system, browser type, pages viewed, referring URLs, interaction data, and approximate location derived from IP address.

This information is used for site functionality, security, analytics, and performance optimisation.

2.3 Information from Third Parties

We may receive personal information from third parties, including Shopify, which hosts our online store and processes orders, payment processors and fraud prevention providers, analytics and marketing providers, and social media platforms if you interact with our content or advertisements.

Any information received from third parties is handled in accordance with this Privacy Policy.

3. How We Use Personal Information

3.1 Providing the Services

Legal basis: performance of a contract

This includes processing orders, delivering products, managing accounts, handling returns, and providing customer support.

3.2 Operating and Improving Our Websites

Legal basis: legitimate interests

This includes analytics, security monitoring, troubleshooting, and improving user experience and content.

3.3 Marketing and Communications

Legal basis: consent or legitimate interests

This includes newsletters, promotional communications, advertising, and measuring campaign effectiveness. You may opt out of marketing communications at any time.

3.4 Legal and Security Purposes

Legal basis: legal obligation and legitimate interests

This includes fraud prevention, compliance with legal requirements, and protection of our rights, users, and business.

4. Cookies and Tracking Technologies

We use cookies and similar technologies on our WordPress websites and Shopify store to ensure functionality, analyse usage, and support marketing activities.

Where required by law, non-essential cookies are only placed after you provide consent via our cookie banner. You can withdraw or modify your consent at any time through the cookie settings available on our website.

For information about cookies used by Shopify, see https://www.shopify.com/legal/cookies

5. How We Share Personal Information

We may share personal information with service providers who support our operations such as hosting, analytics, customer support, and fulfilment, with Shopify and payment providers to process transactions, with marketing and advertising partners where permitted by law, with affiliates within the HEROIC corporate group, and with authorities or third parties where required to comply with legal obligations or protect rights.

We do not sell personal information in the traditional sense.

6. International Data Transfers

We may transfer personal information to countries outside your country of residence, including the United States. Where personal information is transferred outside the EU/EEA or the UK, we rely on approved safeguards such as the European Commission’s Standard Contractual Clauses or equivalent mechanisms.

7. Data Retention

We retain personal information only for as long as necessary for the purposes described in this Privacy Policy. This includes retaining order and transaction data as required by accounting and tax laws, account information while the account is active and for a limited period thereafter, marketing data until you opt out or withdraw consent, and support communications for operational and legal purposes.

8. Your Rights

Depending on your location, you may have the right to access your personal information, request correction or deletion, object to or restrict processing, withdraw consent at any time, receive a copy of your data, and opt out of targeted advertising or certain data sharing.

You may exercise these rights by contacting us using the details below. We may need to verify your identity before fulfilling your request.

9. Children’s Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from children under the age defined by applicable law. If you believe a child has provided us with personal information, please contact us so we can delete it.

10. Third-Party Websites

Our websites may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Email: [email protected]