HEROIC AND RAZED GO ALL IN: PARTNERSHIP RENEWED IN MULTI-YEAR, MULTI-MILLION DOLLAR DEAL
HEROIC AND RAZED GO ALL IN: PARTNERSHIP RENEWED IN MULTI-YEAR, MULTI-MILLION DOLLAR DEAL
After a successful first year, the two parties have renewed their commitment to each other with a joint goal of bringing HEROIC back to the top of Counter-Strike.
After a successful first year, the two parties have renewed their commitment to each other with a joint goal of bringing HEROIC back to the top of Counter-Strike.
OSLO, 28.09.26 - HEROIC, the professional Counter-Strike 2 esports organization, and Razed, the online casino and sportsbook brand, today announced a renewed and expanded partnership. Following a successful first year together, the two organizations have signed a new multi-year, multi-million dollar agreement.
The renewed partnership sees Razed's branding remain central to HEROIC's identity, continuing as the team's front-of-jersey partner, while both organizations deepen their collaboration across content and fan engagement. The extended term and increased investment reflect a shared, long-term strategic commitment rather than a short-term sponsorship, both sides are betting on where this partnership, and HEROIC's competitive trajectory, are headed next.
OSLO, 28.09.26 - HEROIC, the professional Counter-Strike 2 esports organization, and Razed, the online casino and sportsbook brand, today announced a renewed and expanded partnership. Following a successful first year together, the two organizations have signed a new multi-year, multi-million dollar agreement.
The renewed partnership sees Razed's branding remain central to HEROIC's identity, continuing as the team's front-of-jersey partner, while both organizations deepen their collaboration across content and fan engagement. The extended term and increased investment reflect a shared, long-term strategic commitment rather than a short-term sponsorship, both sides are betting on where this partnership, and HEROIC's competitive trajectory, are headed next.
“At HEROIC, in recent years it has been easier to make people laugh than to maintain a competitive roster and lift trophies. With Razed committed for the next three years, we plan to do both.
This deal gives us the stability to keep investing in a roster that shows a lot of promise, strengthen the performance setup around the team and continue building the HEROIC brand. Having that kind of long-term backing is genuinely exciting and quite unique, particularly in a market that has been really challenging for esports orgs over the last few years.
I’m proud that Razed continues to see value in our partnership. Their commitment shows that they believe in what we are building, both on and off the server. We have a lot we want to achieve together, and you can expect plenty more stupid ideas and memorable content along the way.” said Joachim Harg, CEO of HEROIC.
“Our first year with HEROIC showed us exactly why we chose them - they are the most entertaining brand in global counterstrike, with consistently strong social media and stellar production capabilities. The counterstrike landscape is seriously challenging and more competitive than ever, so our renewed commitment aims to assist in realising HEROIC's ambitions from a competitive perspective. Razed is one of the fastest growing betting brands in esports and within the case opening sector. Partners like HEROIC are part of our growth story, and we are delighted to continue with them.” said Ethan Johnson Head of Esports at Razed.
“At HEROIC, in recent years it has been easier to make people laugh than to maintain a competitive roster and lift trophies. With Razed committed for the next three years, we plan to do both.
This deal gives us the stability to keep investing in a roster that shows a lot of promise, strengthen the performance setup around the team and continue building the HEROIC brand. Having that kind of long-term backing is genuinely exciting and quite unique, particularly in a market that has been really challenging for esports orgs over the last few years.
I’m proud that Razed continues to see value in our partnership. Their commitment shows that they believe in what we are building, both on and off the server. We have a lot we want to achieve together, and you can expect plenty more stupid ideas and memorable content along the way.” said Joachim Harg, CEO of HEROIC.
“Our first year with HEROIC showed us exactly why we chose them - they are the most entertaining brand in global counterstrike, with consistently strong social media and stellar production capabilities. The counterstrike landscape is seriously challenging and more competitive than ever, so our renewed commitment aims to assist in realising HEROIC's ambitions from a competitive perspective. Razed is one of the fastest growing betting brands in esports and within the case opening sector. Partners like HEROIC are part of our growth story, and we are delighted to continue with them.” said Ethan Johnson Head of Esports at Razed.
For HEROIC, the partnership will fuel the refreshed ambition on the competitive stage, with a core organisational goal to be back on the biggest stages in counterstrike.
Under the renewed agreement, HEROIC and Razed will continue and expand joint activations first introduced in year one, including exclusive collaborative content, behind-the-scenes player features, and VIP fan experiences, alongside new initiatives to be announced.
