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Heroic is now a part of Louvre Agreement

Published: 21 oktober 2021

After an extensive application process with expressed interest from more than 40 organizations, it is today publicly announced that Heroic will enter the Louvre Agreement and become a long-term member of the prestigious ESL Pro League (EPL).

EPL is THE premier professional CS:GO league, manifested as an institution in global esports, and kept exclusive to the strongest esports brands in the scene. The franchise has more than 80m followers and three times higher interaction rate than NBA, NHL, and Premier League.

With five years of success, competitive excellence, and a strong growing brand, EPL represents a level of event hosting, commercialization, broadcasting, and marketing expertise that is unparalleled in the esports universe.

At the heart of the Louvre agreement is collaboration and aggregation of commercial potential. This long-term position secures Omaken Sports a solid revenue baseline in the years to come, with high potential upside increasing year-on-year. As a member of EPL, Omaken Sports will receive a share of the revenues coming from large sponsorship-deals, media rights, sales of physical and digital products, and a comprehensive circuit of global arena events.

Joachim Haraldsen, CEO of Omaken Sports says:
– Today marks a huge milestone for our company. Being accepted as a member of EPL is a one-time opportunity for us and cements our position as the only elite esports organization in Norway. This investment represents a cornerstone in our company strategy, and it is way beyond my expectations that we would get here in only 8 months. Among several big tickets we have been working on since February this is definitely a jewel in our crown.

The Louvre Agreement is already a proven success story and a massive commercial product with incredible outlooks for its member organizations. With high entry barriers and set limitations for total members in the agreement, this is a strong testimony to our position and accomplishments as a company.

We are beyond excited to get started on this long-term collaboration with the world’s largest esports company (ESL) and the biggest organizations in global esports.

Alexander Inglot, Commissioner of the ESL Pro League says:
– We are pleased to announce Heroic as a new member of the ESL Pro League. Throughout the application process, Heroic as an organization has showcased their high ambitions, strong dedication, and outstanding professionalism. During the short tenure of the new management, they have proven that they are an organization worthy of being among the big names in the global professional esports scene. We are truly excited to collaborate further and strengthen the ESL Pro League. 

About ESL:
Founded in 2000, ESL has been developed into the world’s largest esports company leading the industry across the most popular video games with numerous online and offline competitions. It operates high profile, branded international leagues and tournaments such as ESL One, Intel® Extreme Masters, ESL Pro League and other top tier stadium-size events, as well as ESL National Championships, grassroots amateur cups and matchmaking systems, defining the path from zero to hero as short as possible. With offices all over the world, ESL is leading esports forward on a global scale. ESL is a part of MTG, the leading international digital entertainment group. For more info: https://pro.eslgaming.com/csgo/proleague/

About the Louvre Agreement:
A groundbreaking new agreement between leading CS:GO teams, ESL and DreamHack will govern the setup of Pro League and share of revenues and profits from ESL’s Pro Tour competitions. The teams, representing the top level of professional CS:GO, will also become majority stakeholders in the league with a long-term slot for participation. By partnering with the leading CS:GO teams, the new agreement further establishes the ESL Pro Tour as one of the most valuable properties in the global business of esports. For more info: https://pro.eslgaming.com/csgo/proleague/wp-content/uploads/2020/02/Louvre-Agreement.pdf

Below is a link to a short video (in Norwegian) with our CEO commenting on the exciting news: