Heroic enters partnership with Red Bull

It is with great honor that Heroic today is placing the Red Bull logo on the shoulder of our jersey, amplifying our two brands in the Nordics and international esports universe. The multifaceted partnership represents a strong contribution in cementing Heroic at the very top of global professional esports. The partnership spans over several years and includes both a sponsorship fee and a joint marketing budget for a range of high-impact initiatives.

Red Bull has more than thirty years of experience in helping athletes reach their potential. With a long and proud history in sports marketing, Red Bull has proven that they will go as far as it takes to help their athletes and teams achieve their wildest dreams and goals. This is done through networks, facilities and resources around the world, access to leading experts in sports performance, and the ability to tell unique and inspiring stories through their social media platforms. Red Bull has a tradition of collaborating with the best in the world and is extremely ambitious in all their sporting collaborations.

As a new organization with proven world-class performance and big ambitions to keep growing, Heroic is a strong fit with Red Bull’s message of giving wings to people and ideas. At the same time, Red Bull’s and Heroic’s values fit perfectly. Heroic is passionate about winning, but also about inclusion and being role models, summed up in the organization’s slogan ‘#BeHeroic’.

Red Bull on their side have a strong vision to grow the reach and drive positive development in the industry, leveraging their unparalleled position within performance. Several activities are already planned for the partnership including joint travels to Red Bull’s performance centers, tight collaboration around the biggest esports tournaments, and bridging the gap between traditional sports and esports by bringing the biggest global profiles together. Heroic is very excited to be a center piece in Red Bull’s ambitions.

– The partnership with Red Bull substantiates Heroic's position at the top of the international sports elite. Red Bull is a leading global brand with professionalism, a winning mentality and performance at the center, which is in line with our DNA at Heroic. Add the fact that we will be able to use Red Bull's experience, understanding and ambition within esports, and this is a match made in heaven. Red Bull collaborates exclusively with the very best, which is something we are proud to be a part of, says Joachim Haraldsen, CEO of Heroic.